Our Story
Proudly Australian Made & Owned.
Genuine Aussie know-how
Australia has a proud history of invention – from the hills hoist, polymer currency, to the world wide web and black box flight recorder. At FOR PAWS™ we carry on that tradition with world-class manufacturing, experienced teams and a genuine Aussie know-how.
As pet parents ourselves, we know the joy of unconditional love and the responsibility that comes with it. That’s why we’ve created food that goes back to basics: simple, transparent, pet-first nutrition that supports health, convenience and value for money.
Designed to deliver more of the essential nutrients
We understand the distinct feeding behaviours of dogs and cats – why they eat, what they eat, and how they eat. This knowledge allows us to create food that aligns with their natural instincts, habits and preferences.
In essence, FOR PAWS™ speaks to pet owners’ desire for authentic, honest, reliable, and quality products that align with their values and their deep love for their pets.
Our Values
Put Pets First
Everything starts with what's best for our dogs and cats. We make food that supports their health, happiness and wellbeing.
Made with Love by Pet People
We're a team of passionate people who live with, love, and learn from pets every day. We believe owning a pet is a privilege, not a right.
Nature + Science Balance
We believe in the power of natural ingredients, supported by real nutritional science. It's not one or the other - it's both, working together.
Back to Basics
FOR PAWS™ keeps things simple, clear, and purposeful - so you know exactly what you're feeding your pet.
Value you can Trust
We earn trust through honesty, openness and complete transparency.
Straightforward, Not Overhyped
Just honest food made by people who care, for people who care.
Australia, leading the way
FOR PAWS™ has been developed by passionate Aussie pet experts that are committed to helping pet parents bring out the best in our faithful friends.
We own our factory, formulate our own recipes, source our own ingredients, produce and pack our own products and we are proud to do so in country NSW.
Australia, leading the way
FOR PAWS™ has been developed by passionate Aussie pet experts that are committed to helping pet parents bring out the best in our faithful friends.
We own our factory, formulate our own recipes, source our own ingredients, produce and pack our own products and we are proud to do so in country NSW.
